Our Investment Philosophy

As we celebrate our fourth anniversary, we're more confident than ever that our core principles will guide us for decades to come. Just like a strong investment strategy, a solid foundation built on our unwavering values is what will ensure our continued success.

  • 100% Fully Independent

  • Customized Portfolio To Achieve Your Future Goals

    • Clients have unique personal backgrounds, professional experiences, future goals, and varying risk/reward profiles.
    • No two clients are exactly alike.
    • Each person requires a customized portfolio with individual investments designed specifically to achieve his or her future financial goals.
    • See our blog: Don’t Put All Your Bricks in One Basket
    • See our blog: Be Mindful of Your Cognitive Biases

  • No Minimum Account Size

    • Everyone deserves access to expert financial guidance, no matter their current portfolio size.
    • We offer the same personalized attention and care to every individual.

  • Multi-Generational Planning

  • Contrarian Investment Philosophy

    • We buy stocks which have temporarily fallen out of favour with the investment public.
    • There are endless examples to demonstrate the benefits of contrarian investing.
    • When a company experiences a problem, unfavourable news reports follow. The stock subsequently drops until it gradually recovers once the issue becomes resolved. We opportunistically take advantage of these events when they occur.
    • See our blog: We're Accountable for Investing Responsibly

  • Protection Against Downside Risk

    • Our top priority is to provide you with peace of mind.
    • Before we invest your money in a new idea, we carefully research its downside risk.
    • Since 1930, dividends have accounted for 41% of the total returns on the S&P 500. Investments that pay dividends are often less volatile than those that offer no income. Almost all investments within client portfolios pay income.

  • Excellent Service

    • We offer the same personal attention to every client.
    • Some clients prefer no involvement in the management of his or her portfolio; others appreciate more regular communication. We accommodate both types of clients.
    • We reply to emails and phone calls on the same day you send correspondence. If we cannot resolve or properly address the issue that same day, you will at a minimum hear back from us to confirm we’re working on the matter.

  • House Calls To Discuss Your Portfolio

    • Because our clients lead busy lives, we make house calls if necessary to discuss your portfolio, future goals, and personal finances.
    • Our team makes itself available outside of regular business hours to discuss your portfolio at a convenient time for you.

  • Monthly Reporting

    • We are committed to providing a portfolio update at least monthly.
    • Our reports consolidate your investment holdings together into one simple and easy-to-read document.
    • Each monthly report includes our market outlook and commentary.

  • Giving Back To The Community

    • Our company regularly donates our time and resources to charity.
    • The charities selected are often based on client recommendations.

  • Sustainable Investing

    • Clients occasionally ask us to avoid buying stocks in specific sectors that have caused environmental destruction or societal damage.
    • We have a “restrictions list” that adheres to each client’s particular instructions.
    • Today’s Environment for ESG Investing

  • Arms-Length Custodian

    • All client assets are held in custody at the National Bank Independent Network (“NBIN”).
    • Our firm has trading authority over each account while NBIN is the safekeeper of client assets.

  • Tax Reports Provided

    • We provide comprehensive summary reports to help your accountant prepare your taxes more efficiently.
    • These reports compile all the necessary financial data, saving your accountant time and effort.
    • Our goal is to streamline the tax preparation process for you and your tax professional.